We remove the negative article from Google, through Google’s own policy frameworks.
Most firms will offer to bury a damaging result beneath new material, or to file a request and hope for the best. Our crisis response practice exists to take the result off Google altogether, usually within two to four weeks.
It takes one result on page one to change the answer.
Between 22% and 59% of prospective customers choose someone else when one to three negative results appear on the first page. The figure is from Moz, and it describes customers only.
Colleagues, counterparties and industry contacts see the same page, and they seldom say that they looked.
AI assistants learn from it too.
The models behind them are trained on what search engines can see. An article on page one today becomes part of the answer someone is given about you next year.
Remove it before the next training cycle and it stays out of their answers.
There is a window, and it closes each time a model is retrained. That is one of the reasons we work in weeks.
Forensic content audit
Each negative result on page one is read line by line by an analyst and checked against forty-two specific policy violations, from conflicts of interest to spam.
Clause-mapped drafting
Every request cites the precise clause the content breaches and the passage that breaches it. Nothing is written by a bot and nothing is sent in bulk.
Priority submission and escalation
Requests travel through priority channels. Where a first decision goes the wrong way, the claim is reframed and taken to secondary review until the result comes down.
We read your page one in confidence.
A senior adviser tells you which results can be removed, on what grounds, and which cannot. We would rather say so at the start than in week four.
The requests are drafted and submitted.
Each is written by hand against the policy it relies on, and you see the drafts before they are sent.
Google responds, and we answer whatever comes back.
Most negative articles come down between the second and fourth week. Where a request is declined, escalation begins the same day.
The result is checked until it has stopped appearing.
We verify the removal across regions and devices, and then turn to the people who saw the article while it was there.
The same article, handled three ways.
Removal
We remove the negative article from Google, through Google’s own policy frameworks.
Pay per attempt
A removal request is filed for each negative article, one at a time.
Suppression
New content is published to rank above the negative article, which stays online.
Once the article has gone, there are still people who read it while it was there.
We spend the following one to twelve months rebuilding reputation with those audiences, through earned media, direct counsel and the steady strengthening of what page one now says.