Capabilities

Five practices, run by the same senior people.

Crisis response is where many clients first meet us. The work that follows draws on the rest of the firm, in earned media, advisory, search and the protection of private clients.

Practice 01

Earned Media & Narrative Strategy

International press campaigns that place authorised narratives in the publications, broadcasts and AI-indexed sources your audiences already trust.

Media mapping: We identify the outlets and journalists that shape opinion among the people you need to reach, drawing on a network of 100,000 journalists in more than forty markets.
Placement execution: Stories are developed, pitched and placed by senior staff, and followed through to publication and indexing.

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Practice 02

Strategic Advisory

Counsel that brings the public narrative into line with sovereign and institutional goals, delivered directly to leadership.

Leadership integration: We work alongside ministers, boards and chief executives, and there are no layers of account staff in between.
Institutional narrative: A single account of the institution is agreed and then held consistently in every channel where it is told.

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Practice 03

Crisis Management

We treat a crisis as a restructuring of how an institution is understood, and we begin before the story has settled.

The golden hour: The first sixty minutes decide who frames an event. Our protocol is built to claim the narrative inside that window.
Stakeholder segmentation: Sentiment is mapped audience by audience, so that regulators, investors, staff and the public each hear what they need to hear.

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Practice 04

Search Authority & Digital Defence

The first page of search is a permanent public record. We remove what should not be there and strengthen what should.

Removal: Negative articles are removed from Google through Google’s own policy frameworks. This is the work of our crisis response practice.
Asset fortification: Owned and earned properties are built up so that page one is held by material you are willing to stand behind.

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Practice 05

Private Client & Family Office

Reputation protection for individuals with significant equity or political exposure, and for the families around them.

Data erasure: Right-to-be-forgotten requests, and the removal of personal information from data brokers.
Family shielding: Protection extended to spouses, children and close associates who did not choose public life.

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Sectors

Where the work is usually done.

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Government & Diplomatic Affairs
Technology & Enterprise
Financial Services & Capital Markets
Professional Services
Healthcare & Life Sciences

Confidential briefing

Every engagement begins with a scoping briefing.

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